What is an exit rate? What is the exit rate vs bounce rate? What is the good exit rate for ? What is the good exit rate from Let's Answers? This question begins. Increase Exit Rates: Schedule a Free Consultation with Now! What is the exit rate? Exit rate is the frequency with which visitors exit the pages of a website after visiting any number of pages on the website. Exit rates are expressed as a percentage. Put simply: Exit Rate Exit Count Number of Page Views Getting around your head can be a little confusing. Let's look at an example: Let's say a visitor lands on your website's home page.

They navigate from the home page to category Latest Mailing Database pages and then to product pages. After browsing the site, the visitor leaves. The next day, they return to the product page, then look at the category page, and leave the site again. Day : Home Category Page Product Page Exit: Product Page Category Page Exit Product Page Exit Rate ( sessions included product pages, sessions exited from product pages). At the same time, category pages also have high exit rates. You can see the exit rate in Google Analytics; go to Behavioral Website Content All Pages.

Then, look at the columns to see the average exit rate. Recommended blog: Top keywords to drive engagement and sales and how to create a content marketing funnel that converts. What is the exit rate vs bounce rate? Exit rate should not be confused with another key website metric: bounce rate. Here are two definitions: Exit rate is the frequency, expressed as a percentage, of how often a visitor leaves a page on a website after visiting any number of pages on the website. Bounce rate is the percentage of visitors who land on a page and leave the page without taking any further action.